POINT OF SALE SEARCH
2008 - Plasmon and Doimo Cityline together for the contest "click and win with Plasmon"
Campaign closed on 10-08-2008
The Plasmon, a leading company of baby food, and Doimo City, a leading company of kid's bedrooms, have started an interesting co-marketing initiative linked to the competition "Click and Win with Plasmon," which provides prize as the extraction of two bedrooms in the Night Children collection of the total value of EUR 10,000.
The initiative, promoted by Plasmon, takes place from 1st May to 10th August 2008 and involves the selling points of 27 trade marks throughout Italy, with different duration time depending on the trade marks themselves.
Operationally, the contest provides a first step - called telematics - which will offer 341 vouchers of Plsmon produts each one of worth 50 € . In practice, those who purchase at participating stores at least five packs of Plasmon products in a single receipt can enter the competition via the website and entering www.plasmon.it - specially dedicated area - the following information: code of ' shows where the purchase was made of Plasmon products, data receipt and personal data.
The participant will find out immediately if he won one of the vouchers while to know if he got one of the two Doimo Cityline kid's bedrooms , he will have to wait the final outcome of the extraction, to be held on September 30th, 2008 at Plasmon head office with the presence of an official of the Chamber of Commerce.
The two kid's bedrooms of the Night Children collection will be delivered and installed in the winners' homes within three months from the date on which they have submitted to the selected Doimo Cityline selling point, the winning letter sent them by Plasmon.